Website AI Case Study

From website questions to a clearer path to booking.

A Chicago beauty studio with two locations wanted to help website visitors choose a service and take the next step toward an appointment. We built an AI assistant that answers studio-specific questions, collects booking requests and passes the details to the team.

Client

Chicago Beauty Studio

Two locations. Lashes, brows and nails.

Scope

Website AI Assistant

Service guidance, booking requests and team alerts

Reporting period

Jul 1 – Sep 6, 2026

Compared with Apr 24 – Jun 30, 2026

Studio performance

The studio's growth, in numbers.

Sales from Social

+26.5%

$9,015.00 in Social channel sales, up 26.5% vs. the comparison period.

Fresha marketplace sales

+11%

$61,270.00 in marketplace sales, up 11% vs. the comparison period.

Appointments / total and growth

2,373

+7.1%

2,373 appointments across the studio, up 7.1% vs. the comparison period.

Studio-wide figures for Jul 1 – Sep 6, 2026, compared with Apr 24 – Jun 30, 2026. This report does not isolate the chatbot's contribution.

Fresha performance dashboard

Inside the project

Make it easier to move from a question to a booking.

The brief was to help visitors get answers and move toward an appointment. With several services and two locations to choose from, the website needed a way to guide people through that decision. We built the assistant around the questions that come before a booking.

01 / The challenge

Interested does not always mean ready to book.

A prospective client may need help choosing a lash style, understanding a service or deciding which location works for them. These are practical questions that can stand between interest and an appointment.

Our goal was to make that guidance available on the website, with a clear next step once the visitor was ready to continue.

02 / The assistant

We put service guidance inside the website.

We built an AI chat assistant around the studio's services, locations and policies. Visitors can ask questions in their own words and get guidance relevant to the studio they are considering.

The conversation helps visitors explain what they are looking for, understand their options and choose where to go next. It gives the website a way to help before asking someone to book.

03 / The handoff

The team gets the details needed to follow up.

For booking requests, the assistant collects the service, location, preferred date and time, name, phone and email. Requests and conversation history are saved, and Telegram alerts notify the team.

Visitors can also continue to Fresha to complete an online booking. A request sent through the chat gives the team information to follow up; it is not a confirmed appointment.

Designed around the client

The next step feels easier when the client's questions have answers.

The assistant connects service guidance, location choice and booking requests in one conversation, so visitors have a clear way forward and the team has context for the follow-up.

What changed

Visitors can get answers. The team can follow up with context.

The website now offers a place to ask questions before booking. Visitors can explore services, choose a location and leave a request through the same chat, with a route to Fresha for online booking.

On the team's side, the saved request includes the client's contact details, preferences and conversation history. Staff can use that context to continue the conversation and confirm the next steps.

The visitor journey

A clear next step at every stage.

Step 01

Ask a question

A visitor opens the website chat and asks about a service, a location or a studio policy.

Step 02

Explore the options

The assistant helps the visitor understand the services and choose the location that works for them.

Step 03

Choose how to continue

The visitor can share their details and preferred time in a booking request, or continue to Fresha to book online.

Step 04

Give the team context

For chat requests, the team receives a Telegram alert and can follow up using the saved details and conversation history.

What we built

One assistant, from the first question to the team handoff.

An AI assistant embedded on the website
Guidance on services and studio policies
Location selection for a two-location studio
Booking requests with contact details and preferences
Saved requests and conversation history
Telegram team alerts and a route to Fresha

Total studio sales / Fresha

$212K

$212,061.48 in total studio sales, up 4.1% vs. the comparison period. Jul 1 – Sep 6, 2026. Studio-wide figures, not chatbot-attributed.

Ready to give your website visitors a clearer path to booking? Let's talk about your studio.